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Post Graduate
Diploma in Marketing Management (PGDMM)
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Introduction
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During the last decade, India
is going through a process of economic reforms,
liberalization and globalization. And the country's
economy and markets are getting integrated with
the global economy and global markets.
Today, marketing has become the
most vital function in the world of business.
And the PGDMM program is designed to meet the
growing demand for the smart marketing professional
in the comtemporary corporate world.
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Objectives |
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To facilitate aspirants
with unique tools and techniques of marketing,
to enable them to recognize and satisfy
both the corporate and customer expectations.
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To enable students to learn
different key managerial practices followed
by the corporate in the domestic and international
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To train students for acquiring
good communication, interpersonal and entrepreneurial
skills.
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To develop the student
personality as a whole to become tomorrow's
competent professionals.
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Semester
I |
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| 101 |
Basics of Marketing |
| 102 |
Sales Management |
| 103 |
Laws Relating
to Marketing |
| 104 |
Principles of
Management |
| 105 |
Research Methodology |
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Semester
II |
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| 201 |
Retail &
Distribution Management |
| 202 |
Integrated Marketing
Communication |
| 203 |
Services Marketing
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| 204 |
Project Report |
| 205 |
Communication
Skills |
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No of Seats : 60 |
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Eligibility |
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Bachelor's Degree of any stream
from any statutory board or University in India
or any other recognized Foreign University with
a minimum of 45% marks in aggregate and 40% in
case of candidates domiciled in Maharashtra and
belonging to any reserved categories.
Any diploma awarded by B.T.E.
of any State Govt. or Cent. Govt.
(Post SSC, 3yrs Diploma with 2 yrs post diploma
experience
OR
Post HSC, 2yrs Diploma with 1yr's post diploma
experience)
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Admission
Procedure |
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Student has to obtain the Admission
Form in prescribed format from the Prospectus.
The admission form duly filled should be submitted
to college along with following documents in original
with two notorized attested copies
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School leaving
certificate / transfer certificate |
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Address proof |
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Original mark
sheet (12th Std Mark Sheet or equivalent for
Bachelor Courses / graduation- for PG courses) |
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Three passport
size photos with "Tie and Blazer" |
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Selection Procedure
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The admissions are strictly based
on merit, written test (where as applicable),
and personal interview and on first come first
serve basis. Interested candidate should fill
up form in block letters, indicating the required
course along with the relevant documents as indicated
above. Incomplete applications will be rejected.
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Registration and
Admission fees |
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Admission for degree and diploma
courses will be confirmed only after the receipt
of admission form duly filled in all respect along
with the original documents and after payment
of registration fees of 10,000/- either in cash
or by demand draft in favour of " Pragnya
Educational Trust" payable at Pune and the
balance payment can be made before starting the
course. A registration fee is part of the total
fees and is non-refundable.
Note : The management reserves the rights
to change policies, systems and procedure, requirement
of accepting / canceling without prior notice.
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